Mapping the Merchant’s mind

Catalyst AIC is an incubation and innovation center set up by IFMR in Jaipur, under a grant from NITI Aayog's Atal Innovation Mission. The center supports and helps scale inclusive tech startup, which are building digital solutions to enhance livelihoods for India's last mile communities. Additionally, Catalyst also invests in such inclusive tech startups creating last mile impact. Catalyst also runs a 3-month, sector-agnostic 'Startup School' program for early-stage and idea-stage entrepreneurs from the local ecosystem.

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Mapping the Merchant’s mind

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