Mapping the Merchant’s mind

Catalyst is an impact-focused startup accelerator established in 2016 by IFMR, initially in partnership with USAID and subsequently with NITI Aayog’s Atal Innovation Mission. Catalyst works closely with entrepreneurs building scalable, sustainable, and disruptive ventures grounded in impact-first business models. The accelerator supports founders through a combination of early-stage capital (via an in-house seed fund), syndicated investments, market access, and strategic growth mentorship. To date, Catalyst has supported over 60 startups and invested in nearly 20 companies across emerging sectors such as Fintech, Sustainability, Crafts, and Agri-Tech. Catalyst is now supported by over 10 national and global organisations for its programs.

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Mapping the Merchant’s mind

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